Tuesday 25 September 2018

Samantha Cameron’s fashion brand bankrolled by one of the Tory party’s biggest donors


It was her home for six years until her husband David Cameron‘s swift resignation in 2016, and last week Samantha Cameron returned to 10 Downing Street, which no doubt holds some bittersweet memories.

And last week the designer joined a list of fashion heavyweights including Vogue’s Anna Wintour and Edward Enniful for a party thrown by Prime Minister Theresa May to celebrate Fashion Week. 

Sam Cam, 47, as she’s affectionately known, beamed as she made her entrance accompanied by designer Christopher Kane. 

The mother-of-three looked chic for the occasion in a red dress from her own label Cefinn, which she set up in 2017 after her husband left office.   

Scottish fashion designer Christopher Kane (left), Samantha Cameron, wife of former British Prime minster David Cameron, and designer Tammy Kane arrive at 10 Downing Street to attend a reception hosted by Theresa May for London Fashion Week

Scottish fashion designer Christopher Kane (left), Samantha Cameron, wife of former British Prime minster David Cameron, and designer Tammy Kane arrive at 10 Downing Street to attend a reception hosted by Theresa May for London Fashion Week

Scottish fashion designer Christopher Kane (left), Samantha Cameron, wife of former British Prime minster David Cameron, and designer Tammy Kane arrive at 10 Downing Street to attend a reception hosted by Theresa May for London Fashion Week

British editor-in-chief of British Vogue magazine Edward Enninful arrives to a reception hosted by Theresa May in 10 Downing Street in London

British editor-in-chief of British Vogue magazine Edward Enninful arrives to a reception hosted by Theresa May in 10 Downing Street in London

British editor-in-chief of British Vogue magazine Edward Enninful arrives to a reception hosted by Theresa May in 10 Downing Street in London

Anna Wintour looked chic in a burgundy leather coat and daring snakeskin boots as she arrived at 10 Downing Street, keeping on her trademark shades as she headed in side to meet the Prime Minister

Anna Wintour looked chic in a burgundy leather coat and daring snakeskin boots as she arrived at 10 Downing Street, keeping on her trademark shades as she headed in side to meet the Prime Minister

Anna Wintour looked chic in a burgundy leather coat and daring snakeskin boots as she arrived at 10 Downing Street, keeping on her trademark shades as she headed in side to meet the Prime Minister

US Vogue editor Anna Wintour, 68, nailed her favoured sleek style in a burgundy leather jacket with a floral gown. 

And naturally she kept her trademark shades on, even as she headed inside to meet the Prime Minister. 

Also representing the Vogue contingent was renowned British journalist Suzi Menkes who is International Editor for the 21 titles around the world.  

The guest list featured British fashion heavyweights including Scottish sibling design duo Christopher and Tammy Kane; Alice Temperley whose designs are a firm favourite with royals such as the Duchess of Cambridge, and photographer Nick Knight. 

Sam Cam looked chic in a red dress from her own range Ceffinn, teamed with cream and black heels as she arrived with sibling design duo Christopher and Tammy Kane

Sam Cam looked chic in a red dress from her own range Ceffinn, teamed with cream and black heels as she arrived with sibling design duo Christopher and Tammy Kane

Sam Cam looked chic in a red dress from her own range Ceffinn, teamed with cream and black heels as she arrived with sibling design duo Christopher and Tammy Kane

British journalist Suzy Menkes, International  Editor for the 21 editions of Vogue around the world, cut a striking figure in shades of purple 

British journalist Suzy Menkes, International  Editor for the 21 editions of Vogue around the world, cut a striking figure in shades of purple 

British journalist Suzy Menkes, International  Editor for the 21 editions of Vogue around the world, cut a striking figure in shades of purple 

Legendary US Vogue Editor Anna Wintour was her typical stylish self in a 70s-inspired ensemble, complete with snakeskin boots and her trademark shades 

Legendary US Vogue Editor Anna Wintour was her typical stylish self in a 70s-inspired ensemble, complete with snakeskin boots and her trademark shades 

Legendary US Vogue Editor Anna Wintour was her typical stylish self in a 70s-inspired ensemble, complete with snakeskin boots and her trademark shades 

Sam Cam was all smiles on the steps of her former home, where she last lived just over two years ago. Her husband David Cameron resigned in June 2016 when it emerged that Britain had voted for Brexit. Pictured: Samantha Cameron with Christopher and Tammy Kane

Sam Cam was all smiles on the steps of her former home, where she last lived just over two years ago. Her husband David Cameron resigned in June 2016 when it emerged that Britain had voted for Brexit. Pictured: Samantha Cameron with Christopher and Tammy Kane

Sam Cam was all smiles on the steps of her former home, where she last lived just over two years ago. Her husband David Cameron resigned in June 2016 when it emerged that Britain had voted for Brexit. Pictured: Samantha Cameron with Christopher and Tammy Kane

Sam Cam, 47, is regularly seen in her own creations and describes her clothes as being for ‘busy women’. 

Last year, President Trump’s wife Melania was pictured wearing a £295 ‘belted muslin shirt dress’ design from the Ceffin range.

Selling online and at top stores including Selfridges and Fenwick, most of Sam Cam’s dresses cost between £270 and £340.

British fashion designer Alice Temperley rocked a culotte-style jumpsuit for the event to celebrate London Fashion Week at Number 10 

British fashion designer Alice Temperley rocked a culotte-style jumpsuit for the event to celebrate London Fashion Week at Number 10 

British fashion designer Alice Temperley rocked a culotte-style jumpsuit for the event to celebrate London Fashion Week at Number 10 

Stephanie Phair, chair of the British Fashion Council, cut an elegant figure in a black and red floral two-piece by Malene Oddershede Bach teamed with towering heels

Stephanie Phair, chair of the British Fashion Council, cut an elegant figure in a black and red floral two-piece by Malene Oddershede Bach teamed with towering heels

Famed British fashion photographer Nick Knight looked dapper in a suit as he attended a fashion reception at 10 Downing Street 

Famed British fashion photographer Nick Knight looked dapper in a suit as he attended a fashion reception at 10 Downing Street 

Stephanie Phair, chair of the British Fashion Council, cut an elegant figure in a black and red floral two-piece teamed by Malene Oddershede Bach with towering heels. Famed British fashion photographer Nick Knight looked dapper in a suit as he attended a fashion reception at 10 Downing Street 

In an interview last year the designer admitted: ‘I worry about not selling anything and going bust… it’s definitely terrifying and totally all- consuming – but it’s fun.’

In 2010, the former creative director of Smythson became an ambassador for the British Fashion Council, and was even tipped to become the new chair when Dame Natalie Massenet, the founer of Net-a-Porter stepped down. 

However, the role went to Stephanie Phair, Chief Strategy Officer at the fashion website Farfetch, who was also in attendance at last Tuesday’s party.



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