Personal care products that aren’t clearly targeted to either men or women are gaining traction. The boom comes on the heels of demand for more products for men, and that encompasses those not identified for only one gender.
Clean beauty retailer Credo is among the merchants on the hunt for brands built for everyone, according to Michelle Connelly, director of merchandising and planning. Credo is rolling out a brand called Non Gender Specific (NGS), which she said checked the box with its tagline “the brand for all humans.” It is Credo’s first genderless brand on its shelves and online.
“Gender-fluidity and inclusivity are having a huge impact on the industry right now,” said Andrew Glass, founder and chief executive officer of Non Gender Specific.
While products such as the range from Deciem have pioneered genderless positionings, here are three up-and-coming lines ramping up retail expansion.
Non Gender Specific is going into Credo.
Non Gender Specific (NGS):
Non Gender Specific and its debut item, The Everything Serum, is rolling out in all Credo stores and online this month. For Credo, it helps cut through confusion in the skin-care department. “Skin care can be difficult to navigate with so many products on the market, so we love that the
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